Web Optimization
Hot Planet Marketing can help you increase revenue from your existing website without investing in a totally new website. Our consultants are experts at re-organizing your current web content for maximum impact and usability. In order to put forth a professional image, reach customers, and produce great results, your website has to be user-friendly, search-engine-optimized, and up-to-date. Our website optimization services address several key elements that function together to make or break the effectiveness of your website:
- Graphics and Layout
- Content
- Navigation
- Credibility
- Search Engine Optimization
Graphics and Layout
When visitors arrive at your site, you only have a few seconds to grab their attention. If they don't know what to do next, you're probably going to lose them. We'll optimize your graphics and overall site layout so that the information you need to present is clear and it's easy for visitors to quickly focus on the content they need when they need it. We'll also give your graphic design a facelift so that your site looks current, dynamic and professional. We'll make sure that the look and feel of your site is attractive, appropriate to your audience, and up-to-date.
Content
We will evaluate the message your company needs to convey and the functions your site needs to serve against the content actually presented on your site. We'll help you decide what information needs to be pared down to maintain the clarity of your message, what information needs to be added, and which information needs to be revised to be more meaningful to customers.
Navigation
Customers need to be able to easily navigate your site so they can find the information they need. If they can't find what they need or if they're overwhelmed with too many options, they're probably going to move on to one of your competitors. Unclear navigation can also cement a sloppy image of your company in potential customers' minds. We'll structure the different sections of your website into tabs or links that offer customers just enough choices and information to see what you offer and decide where they need to go without being overwhelmed or confused. We'll also make sure that it's easy for visitors to navigate between the interior pages of your site and get back to the home page when they're ready.
Credibility
It's essential that your site instill trust in visitors. If they think your company isn't legitimate, they aren't going to do business with you, and search engines don't give high rankings to sites that look unreliable. We'll make sure that your site looks clean and professional and presents a unified brand. We'll include your contact information in prominent places on the site, and we will ensure that you have the proper security measures and certifications for online transactions and customer information submission.
Search Engine Optimization
When we redesign your website, we'll attend to key search engine optimization factors like keywords, anchor text, link context, and title tags. We'll revise your site's copy to make sure that it's search-engine friendly, and we'll make sure that your site has all the right elements to get the best possible ranking. Your investment in website redesign and optimization will pay off in the form of increased traffic, better visitor retention, and, ultimately, higher revenue. We will use expert analytics to measure things like the time visitors spend on your website, which pages they spend the most time on, which pages cause them to take action, and which pages lose visitors. We'll measure key analytics before we optimize your site to gain insight into how we can improve it, and we'll continue to measure them after we optimize your site so we can assess and track improvements and demonstrate your return on investment.