Online Marketing Services
Website Design
We will work with you to design a comprehensive, search engine optimized website that drives qualified traffic, makes a superior and memorable first impression, and engages visitors. A well designed website ultimately turns visitors into customers who make online purchases or contact your company directly. We can design anything from small sites that function as online brochures to large enterprise sites, incorporating virtual tours, active server pages (asp), .net, Flash, and Intranet components. Your custom website will be integrated with an overall online marketing strategy and optimized based on eye-tracking and user behavior studies to produce measurable results.
Website Optimization
Do you have a website that looks good but isn't producing results? A site that's packed with great information but isn't user-friendly? Does your site have an outdated look and feel, or one that hasn't changed in so long that your company is starting to appear stagnant to repeat visitors? Hot Planet can take your existing site and optimize it for maximum usability and impact, while refreshing your look so your company comes across as a dynamic entity that's on top of today's fast-paced market. We will turn your site into a revenue-producing tool that engages visitors and helps you build a successful business. Using our expert analytics, we'll measure before and after results to track improvements and demonstrate your return on investment. These analytics will measure things like which pages result in visitors making purchases, how much time visitors spend on each page, which pages result in visitors leaving your site, and which pages and links cause visitors to delve deeper into your site, request information online, or send you information about themselves.
Search Engine Optimization (SEO)
No matter how well-designed your website, it's useless without qualified visitors. Search engines determine your ranking using several hundred criteria, evaluating some of those criteria from multiple points of view. For example, when looking at a link on a page, a search engine crawler might evaluate where the link is on the page, what text is around it, and where the link leads. Major criteria for your site ranking can include anchor text, site popularity, link context, title tags, keywords, site copy, content, and the age of the site. SEO is a complex undertaking that requires experience and specialized, current knowledge of search engine evaluation standards. Hot Planet's skilled SEO experts will optimize your site for a top search engine ranking so you'll always be visible when potential customers are trying to find you.
Pay-Per-Click Search Engine Marketing
Pay-per-click search engine marketing leverages paid advertising spots on search engines like Google and Yahoo to drive qualified traffic to your website. Studies show that, while many users prefer to click on the "natural" listings achieved through search engine optimization, there are also many who prefer to click on links in the paid advertisement spots. Pay-per-click is an integral part of an overall online marketing strategy, and can help new sites get qualified visitors while SEO is being implemented. Pay-Per-Click Search Engine Marketing is also a vital online traffic source for businesses in markets that are so saturated with huge players that SEO may not be a viable option.
Email Marketing Campaigns
Email marketing is one of the best ways available to engage your current client base for repeat business. According to the Direct Marketing Association, email marketing generated an ROI of $45.06 for every dollar spent on it in 2008. It is the most powerful form of direct marketing available, online or offline, and yet it only received an average of 0.4% of direct marketers' budgets in 2008.1 We can help you maximize your marketing dollars by creating a unified email marketing strategy and delivering targeted, engaging messages that prompt readers to take action.
Banner Ad Creation
We create animated Flash banner ads that incorporate superior design and an expert knowledge of what attracts users to look at your ads and take action. We will integrate your banner ads with your overall branding and online marketing strategy and help you place them on websites that drive qualified traffic to your site. We have strong relationships with valuable local marketing and buying channels that we will leverage to your benefit when placing you banner ads.
Analytics
Web analytics are critical to determining what elements of your web presence are generating a valuable response from potential clients and which elements need improvement. Analytics measure which landing pages result in visitors making purchases, which pages keep visitors engaged and for how long, and which pages result in visitors leaving your site. We compare this data against key performance indicators and use it to improve your website and marketing campaigns.
Social Media
Social media marketing uses the collaboration and sharing of online content among users to generate new prospects and customers, and to build customer loyalty. It can also help you get to know your customers better so you can offer them the products and services that best fit their needs. It can include podcasting, blogging, online PR, and the use of community sites like Facebook and MySpace. Social media is rapidly increasing in popularity and effectiveness among mainstream companies, and our experts have cutting-edge knowledge of how to leverage them to bring you increased exposure, loyalty and revenue.